A lifelong resident of Mississippi, Anthony Morrison was a precocious businessman from an early age. At seven years old, he began selling candy bars door-to-door to buy a Jacuzzi for his family and as a teen turned his yen for baseball memorabilia into a profitable business. Nurtured by his parents, Roger and Sheila, Morrison graduated high school with the intention of becoming a doctor, but when his family was in economic peril following the collapse of WorldCom, Morrison demonstrated the depth of his business acumen and drive by rescuing his family from financial ruin.

Morrison’s first business success began as a part-time venture amidst his pre-med college classes. Already savvy about the Internet, Morrison used his experience and knowledge to develop a web based communication system as a tool for commerce. With that business, Cool Blue Performance, Morrison earned enough income to save his family financially by implementing an innovative 24/7 business model that instantly garnered him a large share of the auto parts market. In short time Morrison became an industry leader, bypassing his former suppliers with his own brand.

Since then Anthony Morrison’s career has expanded exponentially. The success of that initial venture prompted Morrison to devise a systematic approach to entrepreneurial success and use it to develop another eleven companies, all of which have been highly profitable. Notably, Morrison believes his role as an entrepreneur involves much more than the mere accumulation of wealth. He feels strongly that it is every successful entrepreneur’s duty to share wealth and knowledge by giving back to those less fortunate both philanthropically and spiritually. Morrison has found a way to share his success by creating Christmas for Kids, his first charitable organization.

Today, Anthony Morrison is at home in Mississippi close to the loving family and friends who have supported him in his ascent to entrepreneurial greatness.

Anthony Morrison’s Biography

Anthony Morrison launched his first business in 2005. At that time Anthony Morrison was just twenty-one. Anthony Morrison is a self-taught Internet mogul; he devised a one-man business operation while attending college full-time. The success of Anthony Morrison’s venture saved his family’s fortunes, and from there Anthony Morrison proceeded to devise a systematic approach to entrepreneurial success and used it to develop another eleven companies, all of which have been highly profitable.

Anthony Morrison grew up in a family that encouraged intellectual curiosity, empathy for others and healthy self-esteem. Anthony Morrison gave his parents a glimpse of his potential when, at the age of seven, he decided he wanted a Jacuzzi. Anthony Morrison sold candy bars door-to-door until he had earned the money for the Jacuzzi. One year later, at age eight, Anthony Morrison set his sights on buying his father a motorcycle and did just that, enlisting his siblings in the effort.

Other successful part-time ventures followed, setting a pattern for Anthony Morrison's later life: find something you enjoy, learn as much about that subject as possible, and pursue your goals with single-minded enthusiasm. Anthony Morrison showed a predilection for achieving his goals and creating avenues to achieve them more efficiently and profitably. Anthony Morrison was creating the blueprint for his later success without realizing it,

Anthony Morrison expanded upon a business he’d had as a teen and established his first company when financial ruin threatened his family, Cool Blue Performance. Within one year Anthony Morrison was working with every parts supplier in the industry; the following year Anthony Morrison began manufacturing his own parts and dominating the industry.